Friday, June 24, 2011

OLD-FASHIONED TRADE CARDS... CARTÕES PUBLICITÁRIOS ANTIGOS...




























Cards from the book "Old-Fashioned Children in Trade Cards" edited by Judith E. Endelman, from the Collections of Henry Ford Museum&Greenfield Village. Cartões publicados no livro "Old-Fashioned Children in Trade Cards", editado por Judith E. Endelman, Collections of Henry Ford Museum&Greenfield Village.


A Trade Card or Advertising Postcard is a postcard used for advertising purposes, as opposed to tourism and greeting postcards. Trade cards first became popular at the beginning of the 17th century in London. As the designs became more attractive and colorful, collecting trade cards became a popular hobby in the late 19th century, since color images were not yet widely available. (You can see more about Advertising Trade Cards, here and Early Advertising Collection, here )

Um cartão postal comercial ou publicitário é um cartão utilizado para fins publicitários, diferentemente dos cartões postais relativos ao turismo e postais de felicitações. Estes cartões publicitários tornaram-se populares no início do século dezessete em Londres. Como os cartões eram atraentes e coloridos, colecionar cartões publicitários tornou-se um hobby popular no final do século dezenove uma vez que as imagens a cores ainda não estavam amplamente disponíveis. (Um site interessante com uma coleção de cartões postais do Brasil é o Postais Antigos do Brasil)


18 comments:

  1. Puxa, que lindos! Um ótimo fds e tudo de bom,chica

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  2. Oh, I LOVE these Cards, Sonia....It is funny how the Children so often have kind of mature old faces...particularly in the Fine Shoes Ad....Lord, those children look very old...LOL!
    But I love all of these and the whole idea of them. I can see why someone would want to "collect" them.....Great Post, my dear!

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  3. Cara Sonia,
    lindíssimos estes cartões.
    abs

    ReplyDelete
  4. I really enjoyed looking at these old fashioned swap cards. It's interesting to see how our advertising images have changed.
    Have a lovely weekend,
    Anne xx

    ReplyDelete
  5. What fun scans! I love that last one - if they can guarantee perfect baking, even at my house's altitude of more than 2km above sea level, they've got my business!

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  6. Sonia,
    Recebi feliz seu comentário no meu blog, sobre o aniversário do meu filho. Vim agradece e conhecer seu blog.
    Primeiro entrei ni blog de fotos da Itália, feitas por seu filho. Fotos maravilhosas.
    Depois entrei no blog interativo, e li um pouco sobre o Panamá e sobre Cuba.
    Até que encontrei o seu. Lindos cartões. Gosto muito desses cartões antigos, bem como dos postais, e vou visitar o site que você indica.
    Apareça sempre no meu cantinho ou, ainda, no meu blog de viagens.
    Beijo.

    ReplyDelete
  7. Those trade cards are delightful! And I remember having to take Scotts Emulsion in the winter.... just like that tough looking Sailor Boy! I hated it!

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  8. Hi Sonia! The ancient times nicely gleam through these very fascinating cards, a really beautiful post!
    Happy Sunday :-)

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  9. I think my favourite one is the card in your blog banner.
    I love the little girl in the middle with the curls.
    And I laughed when I read the Vegetable Sicilian Hair Renewer.

    ReplyDelete
  10. Thank You, my dear Sonia....Such sweet wishes on my Big Day!
    Sending you (((((((HUGS)))))))

    ReplyDelete
  11. adoro todos!

    i've always had a soft spot for old advertising. i collect some myself. they were so simple and innocent. nothing that needs to be clever or overthought [like today's advertising].

    eu espero que voce esta tendo um bom dia xox

    ReplyDelete
  12. How fun! Back from the days of innocence. :) I absolutely love the colors they used in this era... they're so lively, yet so soft.

    ReplyDelete
  13. Que preciosidades, Sonia!
    Adoro vintages, vou conferir lá no site.
    Bjssl

    ReplyDelete
  14. These cards are beautiful and unique. Thank you for sharing them.

    ReplyDelete
  15. JULY 1: Happy CANADA Day, Sonia! You may not be aware that it's Canada's 144th birthday today, and Will and Kate are in Ottawa to help us celebrate. Actually, we don't need help, but it's great to have them here!

    ReplyDelete
  16. Children in those cards are so lovely like angels and all cards are very decorative. The style has been same also in my country.
    Happy rewarding weekend to you Sonia!

    ReplyDelete
  17. OI Sonia
    Eram lindos mesmo ,alguns parece pintura .Será?
    A mania de coleção também já não é mais tão usual.
    abraço

    ReplyDelete

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